When thinking about the most popular websites in the U.S., massive services like Google and Netflix probably come to mind. However, a relatively new player in the streaming industry is making a gigantic dent in overall Internet traffic. Twitch, a video streaming site focused on video gaming and e-sports content, has experienced a noticeable spike in traffic recently, ranking fourth among the most popular websites in the U.S. during peak broadband usage hours. This ranks it behind Netflix, Google and Apple in terms of peak Internet usage, but it is ahead of other popular websites such as Facebook, Amazon and Pandora.
Twitch’s popularity is exciting, but not all that unexpected. Despite the service’s recent launch in mid-2011, it has grown exponentially thanks to the popularity of competitive games such as League of Legends and Starcraft II. In addition, the PlayStation 4 and Xbox One game consoles both boast seamless integration with Twitch, allowing casual and veteran gamers alike to set up and stream their gameplays with very little effort. This creates a wide variety of live content, and the offerings are clearly attracting people in droves; the service boasts more than 35 million unique viewers each month. With this popularity comes the need to grow as a business, and although the company is expanding rapidly, more needs to be done. Twitch’s Vice President of Marketing Matt DiPietro chuckled when he analyzed the situation in an interview for The Verge.
“To be quite honest, we can’t keep up with the growth. That’s a good problem to have,” DiPietro said.
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