Serengetee, a clothing company that gives back to charities all around the world, offers a campus representative program, and University students are getting involved.
While spending a semester abroad, a group of three college students from the University of Arizona became captivated by unique fabric patterns they discovered while touring marketplaces in nearly 15 different countries. Inspired by the varying colors and designs of the fabric, the group opted to create a program that would connect people around the globe through clothing. The students launched their idea by emptying bank accounts already drained by college in the spring of 2012 and with that, Serengetee was born.
Serengetee incorporates the various patterns that initially inspired the program into clothing, aiming to reflect the different colors and symbols of each country. The program also has 32 cause partners from about 20 countries, including programs such as “Simply Smiles” in Mexico, “Urban Light” in Thailand and “Living on One” in Guatemala.
Each time a consumer purchases a Serengetee product, he or she is helping local artisans to design new patterns and items. Five percent of each purchase is donated to a specific cause in a country. Every fabric team collaborates with a cause located in the same area of the globe in order to give back to the community that inspired the item.
Serengetee offers a campus representative program to university and high school students three times a year. New representatives were recently chosen to help get the word out about what Serengetee has to offer and the kinds of causes it supports.
Michael Filardo is a junior at The University and was recently accepted into the campus rep program, along with approximately ten other University students.
“It’s great that we can support a cause and almost have a part of a certain country with us,” Filardo said. “Each item is a story that we can share with others.”
Filardo is looking forward “to meeting with other reps and collaborating with other people, participating in events and just helping a worthwhile cause.”
Elizabeth Kropp, a senior at The University who was the first-ever campus rep for Serengetee at Scranton, is heavily involved with the Serengetee program and is currently in charge of high school reps.
She said in an email that the program “reviews thousands of applications to see who would be a good fit as a campus rep for the company. Reps are then split up into different regions, where Rep Leaders are in charge of telling reps what posts to share on social media, different sales Serengetee has, different contests and giveaways, and when new products and fabrics are being launched.”
Kropp is the high school region rep leader and is currently in charge of 600-700 hundred high school reps, with whom she communicates with regularly on various social media sites.
“My experience with Serengetee has been amazing so far,” she said in an email. “I have met tons of people all over the country and we’ve gotten to be very good friends. It’s really just amazing to think that we are making a difference and donating to all these causes together just from sitting behind a computer and talking in a group chat.”
Online shopping is available to customers, who have the option of shopping by product, region, pattern, color or cause. Serengetee has a variety of products including t-shirts, hats, headphones and backpacks.
The website also displays donation information at the top of the page. Listed are the number of supporters, the number of countries being donated to and the total donations for the current month.
“Serengetee has become one of the fastest growing clothing brands in the world,” according to the Serengetee website. “Thanks to a strong fan base and a dedicated mission, we have the privilege of helping change lives all over the world, one Serengetee at a time.”
Serengetee is filled with people who are eager to make a difference within our nation as well as in other countries all throughout the world. “Wearing the world” with Serengetee or becoming a campus rep are two simple ways to make a difference and help those in need.